Challenge
Quickly raise massive awareness for the new TomTom Touch within the brand’s existing social and influencer strategies.

Idea
We created an offline brand experience where category-relevant influencers unboxed their TomTom Touch with the help of augmented reality connected boxes.

Impact
This content was amplified via digital channels and influencers, resulting in a higher reach and effectiveness of the other marketing campaigns. It was also quickly shared and highly engaged followers on the influencers’ own digital platforms.