Challenge
Raise brand awareness within the millennial target audience for the new movie Inferno and convince them to visit the cinema en masse.

Idea
An influencer campaign for which we had young Dutch celebrities (all thriller fiction buffs) trading places with the movie’s main character Robert Langdon (Tom Hanks). During a scavenger hunt through the city of Amsterdam three teams competed to solve the mystery.

Impact
We selected the right influencers and produced a high-end recap video, amplifying it via the influencer’s own online channels, and those of Pathé and Universal Pictures. Within a day the campaign reached more than 1 million followers.