Challenge
Find and target millennial consumer groups with original, inspirational and engaging recipe-centric content; via the right media channels and with the right tone of voice. 

Idea
We built an owned online recipe platform called ‘Jam Studio’ where Hero and consumers could both publish their favourite recipes made with jam; from easy breakfast to amazing lunch snacks.

Impact
We were responsible for the content-production, the online distribution strategy and content-optimization for the millennial target audience. The carefully selected influencers drove awareness and created massive engagement and traffic to the Jam Studio. Ultimately the campaign resulted in a significant increase in sales.