Challenge
Develop a distinctive online platform that emotionally and substantively strengthens the Hero Baby brand, while at the same time facilitates continuous dialogue with the target audience; millennial moms.

Idea
We conceived and produced the “Mama is Alles” platform. It features real stories about real moms, showing what motherhood entails, putting that into perspective, yet still inspiring moms to the ride as much as possible.

Impact
The platform launch was one of the biggest and most believable stories on Mothers Day. Strongly conveying the fact that mothers truly are the most important. And credibly positioning Hero Baby as a true supporter of millennial moms.