Challenge
Seek out new ways to keep the Hennessy brand relevant among a discerning, yet ever-evolving audience.

Idea
We connected Hennessy with the Amsterdam based Caveman collective. They in turn prominently featured the brand in the fourth instalment of their “Chapter” series.

Impact
Hennessy was the drink of choice at the premiere event of this beautiful film. Better yet, Amsterdam’s finest and frontrunners were all present to see the brand shining in the best possible surroundings.