Challenge
A new year means new opportunities, according to Hero Baby. Their new pre-roll commercial required brand rejuvenation with a focus on the ‘millennial parent’.

Idea
We developed a commercial from concept to script and full production. A visual story that plays with the conventional ‘mother spotlight’ in baby commercials. In the short but eventful commercial we shifted the focus to the father-son relationship, resulting in a refreshing new visual language with respect to Hero Baby’s philosophy.

Impact
By simply using a dad instead of a mom we made sure the commercial message resonated in the minds of a much larger audience. Next to this it was another major step towards positioning Hero Baby as the brand for the “modern” style parent.