Challenge
Create a playful branded experience in order to communicate and widen the road for a two-sided party dimension.

Idea
Sensation’s 2016 theme explored a magical contrast: “Angels & Demons”. We gave these mythical creatures a face by linking them to some of the Netherlands most well-known influencers and celebrities. Award-winning photographer Reinier van der Aart portrayed these famous faces as both Angel and Demon: adding motion graphics to the complete transformation.

Impact
The artworks were eventually made into lenticular prints, and revealed during a live experience event in the A’DAM Tower. National television show RTL Boulevard (1 million daily viewers) swung by for an exclusive item and we engaged one million+ followers through the influencer’s own social media channels.